They say that a picture is worth a thousand words. In the case of the real estate market, a good picture can be worth thousands of dollars. In a recent Wall Street Journal report, the use of nicer, professional photos increased home sale values anywhere from $934 to $116,076. The article details the specifics of how the figures were calculated. Professional quality photos of a listing can increase the sales price. In addition, listings across all price tiers with such photos receive an average of 61% more views than home listings taken with point and shoot cameras.
Perhaps the most surprising statistic of all is that only 15.4% of the homes in the data set were marketed using professional quality photos. While homeowners and brokers may balk at purchasing a DSLR camera ($500-$1,000+) for the simple purpose of illustrating a listing, consider that a professional photographer can do the work for you for $100-$500, a worthy investment considering the potential payback.
Homeowners often spend funds preparing the home for sale yet overlook investing in the photos to illustrate the beauty of their home. It's important to note that potential buyers these days often begin their home search on-line. In most cases, the first vision they have will be the photo posted with the listing. To quote another well-known adage: You only make a first impression once. Why not spend a little extra, or choose a broker who does, to get a good quality photo that illustrates your home's true value. For more information, please contact Greybeard Realty.