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GreyBeard

Locally Rooted

Real Estate in Western North Carolina

GreyBeard History

GreyBeard History

Formed in 1999, GreyBeard Realty began as a rental management company. Throughout the years, the company transitioned to home sales to further help our community. Today, the company continues to focus on sales and rentals in Asheville, Black Mountain, Lake James and surrounding area. Our team is devoted and dedicated to our clients and we have the local expertise necessary to find you the home of your dreams.

Greybeard mountain
Team Photo

Why is it called GreyBeard Realty?

Although we are a real estate company we wanted to anchor our name to our beautiful surroundings. Greybeard Mountain is the largest of the Seven Sisters (Middle Mountains), which is the closest range to Black Mountain and Montreat. Greybeard Mountain got its name from the old-timers who thought the ice-covered trees on its ridges looked like an elderly man's flowing grey beard. GreyBeard Agents and Staff.

Learn more about GreyBeard on our YouTube channel.

Committed to our community,
and results oriented

Team as volunteers

Community Involvement

Individual team members of GreyBeard Rentals and Realty are heavily involved in regional organizations as volunteers, board members, donors, and sponsors.

Video call with agent

Technology to Buy and Sell Homes in Asheville

At GreyBeard we leverage technology through virtual tours and video calls to meet with buyers and sellers to ensure the home buying and selling process goes smoothly – so that you can find the home of your dreams in the Asheville, North Carolina area. On our website, you can find exclusive listings, neighborhood information, and detailed market reports for Asheville, Black Mountain, Lake James, and the wider Western North Carolina area, making it easier for you to find your next property.

Marketing meeting

Powerful Marketing

GreyBeard Realty is a dominant player in the real estate sector in Asheville, NC, drawing on powerful digital marketing and cutting-edge technology to help clients buy or sell homes. The website ranked for over 44,000 organic keywords and attracted an average of 33,000 monthly SEO clicks in 2021. Meanwhile, paid advertising generated over 513,000 users and 2,751,000 pageviews in that same year. The GreyBeard YouTube Channel reaches farther beyond the website, offering virtual tours of NC properties, sharing insights about the area, and testimonials from prior clients.

GreyBeard Realty's omnichannel approach, combining organic SEO with targeted advertising on Google and Facebook, ensures maximum online visibility. The digital offerings also extend to social media, assisting our clients with effective listings and helping them find their dream homes in Western North Carolina.

Real Estate Sales In North Carolina

60% of our business is real estate sales! Greybeard Realty's success comes from our dedicated real estate sales staff. Although purposely small in number, our sales staff has an in-depth knowledge of Montreat, Black Mountain, Lake James, Old Fort & Asheville, North Carolina. Our brokers' experiences include banking, a masters degree in finance, native knowledge & marketing expertise.

With the large volume of vacationing & relocating families staying in our rental homes annually, Greybeard Realty has a ready market of home buyers. Our marketing is based on research & consumer behavior studies. We are uniquely positioned to match home sellers to home buyers.

Asheville Real Estate Made Easy

Sign up with our site to save searches meeting your criteria, receive new listing alerts, and save properties you like, to your account. It's easy and it's free!

Local Real Estate Trends and Statistics

You can educate yourself by studying the latest market trends and figures, which are updated monthly.

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Residential Real Estate

You can learn more about the area and the local market by reading our blog about Black Mountain and Asheville real estate or visiting our informational pages about Western North Carolina, Asheville, and Black Mountain.  Browse our area listings online.  If you're looking for a place to stay while you're shopping for a home, you can view Asheville vacation rentals that we offer.

Eco-Friendly Real Estate

The Asheville area offers a wide variety of Energy Star and HealthyBuilty certified homes.  To learn more about these certification programs, visit the Energy Star and NC HealthyBuilt Homes websites.  To view these "green" listings, click to browse current green real estate listings.

Commercial Real Estate

Commercial listings in the Asheville and Black Mountain are posted in the Western North Carolina Regional MLS (WNCRMLS) or the Western North Carolina Commercial Property Exchange (WNCCPE).  Use these links to locate the right piece of commercial property in Black Mountain or Asheville.

Realtor Certifications

In North Carolina, realtors are required to take hours of continuing education and coursework that is intended to equip them to be knowledgeable about real estate and receive their license.  At GreyBeard Realty, one of our core values includes constantly striving to grow and improve. In addition to continuing education, many of our Greybeard realtors are regularly taking additional steps to provide the best service possible to clients. Our brokers have a variety of specialties and certifications in place.

Second Home and Luxury Home Certifications

GreyBeard Realty is known as the region’s second home specialist, due, in part to its property management division which manages over 600 homes. Brokers are uniquely equipped to assist second-home and luxury home clients.

  • Resort & Second Home Property Specialist (RSPS) Certification
  • Certified Luxury Home Marketing Specialist (CLHMS)

Other Featured Certifications

  • At Home With Diversity (AHWD)
  • Military Relocation Professional (MRP)
  • Workforce Housing Specialist (WHS)
  • Accredited Buyer's Representative (ABR)

Other Designations and Accolades, Licenses

  • 2021 Asheville Top Brokers
  • North Carolina Residential Appraiser and Mortgage Loan Officer- David Begley
  • Guild Designation of Luxury Home Marketing Specialist – Sara McGee