Greybeard Realty experienced a 14 % increase in home sales volume for 2009. That figure in itself is impressive, but when it is compared with area sales volume overall it becomes even more dramatic.
Home sales volume declined 17% in Buncombe County in 2009. In Black Mountain, home sales volume fell 8% for the same period.
For Greybeard founder Chip Craig, his company's increase in sales volume directly links with his company's focus on advanced technology and expertise. He notes that nationally 87% of home buyers use the internet while searching for new homes. In the last year, he has noticed a strong increase in web visits to the Greybeard website with 65% of his company's web traffic coming from outside of North Carolina.
"Our web traffic is up 85% for 2009," he says. "In terms of page views, we are up 137% which means visitors are exploring more of our site. We have done quite a bit of search engine optimization to ensure that our site appears at the top of Google and Bing (two heavily used search sites)."
Greybeard utilizes the internet to market itself through paid website banners and has increased this exposure in the last year while other companies have had to reduce advertising expenditures.
Also adding to the upward trend is the company's commitment to rental properties. With more than 250 homes under the rental management division of Greybeard, the company also receives exposure to many potential buyers who have increased interest in home buying after a rental stay in the Asheville area.
While he can cite statistics that support the positive numbers during the difficult economy, perhaps the greatest company asset, Craig admits, is the intangible one offered by the company itself.
"Since the company started in 1999, we have focused on personal attention and trying to understand the needs of each buyer and seller," Craig says. "While we are competing with large, national companies with hundreds of sales agents, we have made a commitment to have a small group of qualified, dedicated brokers. We have 10 sales agents, each of them with direct ties to the community. Some of them grew up here, and all of them have a genuine interest in the community."
With recent sales figures showing that the area real estate market may be trending toward more positive numbers, Greybeard remains dedicated to assisting interested buyers and sellers with individualized service.